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A target audience is the specific group of consumers most likely to want or need your product or service. They are the intentional recipients of your marketing messages, advertisements, and content campaigns. Target Audience vs. Target Market

While closely related, these concepts operate on different scales:

Target Market: The broad consumer landscape a company plans to sell to (e.g., marathon runners).

Target Audience: A narrow, specific segment within that market targeted by a specific campaign (e.g., runners participating in the Boston Marathon next month). The Pillars of Audience Segmentation

To define a target audience, businesses group consumers using three foundational categories of data: How to Find Your Target Audience – Marketing Evolution